A Face Can Launch a Thousand Shares—And an 0.80% Abnormal Return
نویسندگان
چکیده
منابع مشابه
A Face Can Launch a Thousand Shares—and an 0.80% Abnormal Return
In this paper we examine the market reaction—price and volume—to the appearance of a firm in the Who’s News column of The Wall Street Journal. We differentiate between those firms whose articles are accompanied by a picture of an executive and a control set of firms whose articles on the same day are not accompanied by a picture. The results show a more pronounced market reaction to the “cum pi...
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ژورنال
عنوان ژورنال: Journal of Behavioral Finance
سال: 2008
ISSN: 1542-7560,1542-7579
DOI: 10.1080/15427560802333233